Internet advertising often represented as a link with two underlines embedded throughout the content of a page. When hovering over these links, a pop-up window displays an advertisement for a product that relates to the link. The picture is an example of in-text advertising that opens a small window showing the advertisement, until closed.
Computer Hope finds in-text advertisements confusing and intrusive, which is why we do not participate in this form of advertising on any of our pages.
Advertising, Web design terms