In the technology industry, flagship is a term often describing the highest-end hardware model offered in a product line. A flagship device has the best features and often has the highest retail price compared to other devices from the same company.
For example, the iPhone 12 Pro Max may be called Apple’s flagship smartphone, being more high quality than the base iPhone 12 model.
Apple, Business terms, Cell phone, Computer companies, Hardware terms
Because the flagship item is often more advanced and has more features, it’ll be the most expensive option.
