Click fraud describes any fraudulent click done on an advertiser’s link that generates revenue for the publisher but is not done by someone interested in the advertisement. For example, a common click fraud technique is a person or computer program that clicks or visits multiple advertisements shown on a web page only to generate revenue. Today, most ad networks can detect click fraud and prevent the publisher from making money on fraudulent or mistake clicks.

Advertising, Computer crime, Internet terms, SEO terms

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